![]() ![]() All it takes is five letters to communicate one legendary message. Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion. Stephanie Scales, senior brand manager KitKat & Biscuits, adds, “KitKat has famously encouraged people to have a break for decades, and this poster took that one step further, encouraging people to have a break without explicitly saying it. KitKat is giving its iconic slogan, Have a break, have a KitKat, a 10-day rest as part of a campaign honoring the brand’s 85th anniversary. Even though we’re depicting the copywriter having a break, we certainly won’t be taking one ourselves – even after 66 years, there are still so many stories we can tell for our brilliant KitKat clients.” Tom Drew, executive creative director at Wunderman Thompson UK, comments, ’10 years from the first half-finished billboard, the KitKat slogan is stronger than ever. On this occasion the dispute turns on whether the advertising slogan HAVE A BREAK was able to acquire distinctive character as a result of its use as a part. In a survey run by Wunderman Thompson UK, well over half of people not only identified the brand, but also understood the brand message, demonstrating the power of the ‘Have a Break, Have a KitKat’ tagline. By promoting Kit Kat as the perfect way to relax and unwind, the slogan appeals to our desire for self-care and indulgence.In conclusion, Have a break, have a. The poster shows only the five letters of ‘Have a’ in white text on a distinctive red background, with the space bar blinking where you would expect to see the word ‘Break’. Going live this week at the O2 Arena in London, the poster brings the spirit of the brand to life in a way that only KitKat can… by taking a break halfway through creating the ad. ![]() It’s become a ritual that these ads not only promote the tasty treat itself but also incorporate human. The idea of integrating this message into these tasty chocolates would ensure that people should take a break more often. After that, write down multiple slogan ideas and combine them with the keywords to form a phrase such as 'Take a Break, Have a Kit Kat.' When creating slogans, be sure to research current trends to ensure they’re up-to-date and culturally relevant. We feel that Kit Kat Singapore (KKS) could. This tagline also incorporates the youthful and fun. Kit Kats Have a Break, Have a Kit Kat, has become one of the most widely recognized brand taglines in the world. Is the Have a break, have a Kit Kat slogan a play on words of the fact that you break the Kit Kat apart If so, is it something thats been super obvious. Embracing the heritage of the brand, integrated marketing agency Wunderman Thompson UK has created a unique type of digital out-of-home poster. These Kit Kat campaigns have been able to focus on the concept of 'taking a break' as the brands popular slogan. ever since has been a staple of the campaign for the chocolate bar. Now KitKat goes one step further, pushing the boundaries of how many letters are needed on a poster to understand a brand message. In fact, it’s a slogan so well-known that you don’t even have to finish it or add the brand name for people to recognise it, a strategy that worked for the brand 10 years ago with this award-winning ad. If I recall, the lyrics to the jingle were 'Give me a break, give me a break, break me off a piece of that Kit Kat bar. have a break have a kit kat phrases, taglines & sayings with picture examples. KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. June's top have a break have a kit kat slogan ideas. Speculative advertisements allow marketing professionals to boost their industry exposure by designing innovative ads for large companies despite there being no guaranteed payment.Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. have a kit kat phrases, taglines & sayings with picture examples. In March last year, Dublin creative Luke O’Reilly designed a Guinness poster for One Minute Briefs’ ‘Staying Inn’ speculative ad competition that featured a small logo, a lounge and the text “Stay At Home”. While it takes a break from 'Have a break, have a KitKat' slogan, KitKat is encouraging consumers to come up with an alternative tagline through an online contest. Hennig’s Kit Kat poster is not the first advertisement to successfully tap into popular sentiments of living during a global pandemic. “So, some of the best ads tend to be ones that are very topical and relate to our everyday lives.” “One of the challenges that advertisers have is getting cut through in a very crowded market,” he says. Mortimer says it also overcomes the difficulty advertisers have standing out in a highly competitive market. Gary Mortimer, a marketing professor at the Queensland University of Technology, tells SmartCompany the poster is “amusing, topical and resonates well with consumers”. ![]()
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